Complete Financial Projections Excel Tool for Mobile App Startups

Get a clear picture of your mobile app startup's financial future with this Startup Financial Projections Excel Tool. Specifically designed for tech entrepreneurs and product managers, this tool helps you organize your app’s finances and determine exactly how much funding you need to raise. With built-in support for tracking user growth, acquisition costs, and churn rates, this template provides a solid foundation for scaling your app business.
 
The workbook includes linked worksheets covering assumptions, overhead, revenue, balance sheet, salaries and wages, startup costs, income statement, and cash flow statement, so you can build a complete financial projection tailored to your app’s needs. Key features include:
User Growth and Churn Tracking: Project beginning and ending users each month, with formulas that account for user churn and acquisition. This helps you forecast active users and monthly recurring revenue (MRR).
Customer Acquisition Costs (CAC) and Lifetime Value (LTV): Track your marketing spend and CAC to see how much it costs to acquire and retain users, while calculating LTV to measure long-term profitability.
Revenue Projections: Easily forecast revenue streams based on subscription-based, ad-based, or freemium models. Understand how pricing strategies affect your bottom line.
Scalability Insights and Scenario Analysis: Project future growth by adjusting assumptions for user acquisition, churn rate, and retention. Analyze various growth scenarios to guide your business strategy.
Visual Analytics and Comparative Financial View: Quickly assess your app’s financial health and growth potential with summarized views and dynamic charts.
 
Ideal for those with a basic understanding of financials, this tool provides all the essential elements to create a complete financial projection. If you need additional support, we offer personalized guidance to help you refine your projections and make informed decisions.